Gillette Continues To Prove They’re Woke With ‘My First Shave.’

I still remember the public shock in 1994 when IKEA ran their first ad featuring a gay couple, “Dining Room” directed by Paul Goldman. Created by then CD Greg DiNoto, ACD Kathy Delaney, CW Dallas Itzen and AD Patrick ONeill of Deutsch NY, the breakthrough ad had to be pulled off the air as a result of a bomb threat.

That was 25 years ago and today I saw an ad for Gillette, ‘My First Shave,’ featuring a transgender youth and his real life father. The spot is the latest from Gillette whose Anti-bullying message earlier this year caused many to boycott the brand for being too political. Read more