Can A Copywriter Survive In the Wilderness Off Only His Clients’ Brands?

Lee eats a beetle while living off the brands of his ad agency's client roster
Lee eats a beetle while living off the brands on his ad agency’s client roster

Oregon-based Ad agency Roundhouse made good on the idea of “living their clients’ brands.” They challenged their employee, copywriter Lee Kimball, to survive the wilderness by subsisting only on products created by those brands on their client roster. Read more

Reebok Bacon: A Tasteful Cross Promotion Cooked Up by Venables Bell & Partners.

Venables Bell & Partners of San Francisco devised a clever consumer engagement initiative to celebrate the 2014 Reebok CrossFit Games that rewarded CrossFit athletes’ love of the Paleo diet* – bacon in particular. Venables Bell & Partners Reebok Bacon is branded bacon in beautiful packaging coupled with a mobile truck full of bacon-laced yummies and the use of social media made for one smokin’ promotion. Read more