Designing The 2008 Olympic Pictograms and Those of Years Past

above left: Inscriptions on the Gui bronze vessels; above right: Pictograms of the Beijing 2008 Olympic Games, Photo and graphic courtesy of ARCOG

Graphic designers had to consider how to create a look that represented China, but also how to design images that would be attractive to an international audience, ARCOG (the Art Research Center for the Olympic Games) deputy director Hang Hai explains. Read more