Since I’ve shown you the jaw-dropping Bugatti Chiron, it’s time to see the luxury watch inspired by it. On the occasion of the Geneva International Motor Show 2016, Parmigiani Fleurier unveiled a new milestone of its partnership with Bugatti. While the automotive brand presents the 2016 Bugatti Chiron to the world, they unveiled the PF Bugatti 390 Concept Watch. Read more