Some Sweet Marketing – Candy Crush Soda Saga Launches. And What A Launch!

Candy Crush Soda Saga launch

The latest installment in the phenomenally successful Candy Crush franchise, Candy Crush Soda Saga, has launched worldwide with quite the spectacle. The new video game has been introduced with a fun minute long television commercial (accompanied by Bow Wow Wow’s appropriate 90s hit “I Want Candy”) as well as big events in New York and London hosted by celebrities Molly Sims and Nicole Scherzinger, respectively. (more…)

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