The Entertainment Robot That May Just Transform Your World: The Keecker.

Keecker

Created by former Google employee, Pierre Lebeau, it looks like a Roomba on steroids and acts like a mobile projection theater, security camera, concert hall, internet and wireless game console all in one. It’s like having your own little Robot that provides you with Google services, streaming entertainment, gaming apps, web-cam and more – it’s a Keecker. Read more

Mammaries To Build Your Muscles. Introducing Breast-Shaped Kettlebells.

You might have seen an image of these floating around the web and asked yourself if they were real. While not real breasts, they are a real product. The 306 Communication Agency in the Ukraine has designed and begun marketing cast iron dumbbells in the shape of a pair of breasts.

The kettlebells, which are said to soon be available in sporting goods retail stores (albeit I have no idea which countries), are available in three different weights:16kg, 24kg and 32kg and three different finishes.



The Kiev-based advertising, branding and design agency says “they were designed to increase male interest in sports.

Initially designed to have the female names Lolita, Monica and Pamela, it appears they are now merely calling them S (small), M (medium) and L (large).


above: a piece of direct mail touting the new product shows them in three different finishes (a matte black, high gloss silver and high gloss gold).

above: A manufactured prototype of the kettlebell (size m) for the castings made of natural iron.

Note: Ads of The World and Coloribus referred to the product as Bob-boobs, when showcasing the direct mail piece. But I did not found them named as that on the company website.

Credits:
Advertising Agency: 306 Creative Communication Agency, Kiev, Ukraine
Creative Director: Stas Boyko
Art Director: Andrey Chernenko
3D: Yaroslav Litovchenko
Released: August 2013

An Air of Superiority. Sports Car, Distillery and Hunting Lodge Aromas In A Can.

Archer Air Superiority Air Fresheners

No florals or sea breezes in these air fresheners. Archer Air Superiority Air Fresheners are masculine, rich and earthy scents that come in three fragrances. Read more

New Cream Soda in "A Big Can for the Big Man." Introducing Soda Shaq.

AriZona Beverages has teamed up with Shaquille O’Neal to launch an all-natural cream soda line. SODA SHAQ, named for the basketball legend known for his personality, has hit the market in AriZona’s signature single-serve 23.5oz. can from Rexam.

SODA SHAQ contains real vanilla from Madagascar, is sweetened with pure cane sugar and has just 90 calories per serving. Like all AriZona products, it is made with no artificial colors or preservatives and is available in Original Vanilla Cream, Orange Cream, Blueberry Cream and Strawberry Cream flavors.

“We are excited to expand our offerings to include a great carbonated beverage innovation based on a soda shop classic,” said Don Vultaggio, Chairman of AriZona Beverages. “With nearly a third less calories than the competition, SODA SHAQ’s great-tasting and all-natural cream sodas are perfect for consumers looking for variety. And through our continued partnership with Rexam, we are bringing them to market in another great version of our iconic big cans.”

The new can designs (of which there are 8 for the flour flavors) include the tagline “A Big Can for the Big Man” and prominently feature Shaq’s famous likeness.

Rich Grimley, president and CEO, Rexam BCNA, says, “As the industry leader in 24oz. ‘big’ can production, we continue to grow our relationship with AriZona Beverages, supporting this brand extension with an ideal packaging choice that delivers superior recycling and environmental benefits as well as filling and distribution economics.”

SODA SHAQ is currently available at retailers nationwide at a suggested retail price of $.99 per can.

www.drinksodashaq.com

Smart Marketing: Wines For Dummies. Actual Wine, Not Books.

Wines for Dummies

By now we all know there are several published Wines For Dummies books. From Italian Wines to Reading Wine Labels, the Wiley brand offers many ways to get to know your vino. But now, they sell actual wines. That’s right, bottles of Wines For Dummies. Not fine wines, mind you, but basic 10$ bottles of Chardonnay, Pinot Grigio, Cabernet Sauvignon and Chianti for the novice. Read more

Damien Lewis + Lana Del Rey + Action = DESIRE, A Short Film For Jaguar and A Look Behind The Scenes.

To promote the new Jaguar F-TYPE, sexy ginger Golden Globe winning actor Damian Lewis joins Shannyn Sossamon in this new action-packed 13 minute short film, DESIRE, a collaboration with Ridley Scott Associates and featuring music from Lana Del Rey.


‘Desire,’ directed by Adam Smith in a five day shoot in Chile’s Atacama Desert, is a 13 minute tongue-in-cheek James Bond-esque story in which Lewis plays Clark, a man who encounters difficulties in his attempts to deliver a Jaguar F-TYPE to a rather shady man who’s at odds with a mysterious young woman played by Shannyn Sossamon.


above: “It sort of fell into my lap,” the London-born actor tells The Hollywood Reporter. “I’ve never done anything for the online market before, and I just thought it was cool to work with Ridley Scott and [director] Adam Smith. I thought the script had a kind of nod to the Americana that you find in the Coen brothers’ movies.”

Now, a look at the 13 minute branded content and the making of it.

DESIRE:

“The Making Of” in 3 parts:
Join Ridley Scott Associates and director Adam Smith in Chile’s Atacama Desert, as the crew begin to bring the action-packed F-TYPE Desire film to life in a look behind the scenes


Part 1:


Part 2:


Part 3:

Interested in the new F-Type? you can download the e-brochure here

Noroom Introduces The HIDEsk by Michael Hilgers. A Great Solution For Small Spaces.

HIDEsk_noroom_IIHIH 1

The HIDEsk by Michael Hilgers is an office you can literally hide in the tightest of spaces. Read more

New Origin Gins – Each Features Juniper Berries From Various Locales.

The Origin range of London Dry Gins is a unique proposition for the discerning gin-lover. Each expression is distilled using juniper gathered from one single location; Arezzo (Italy), Meppel (The Netherlands), Veliki Preslav (Bulgaria) and Valbone (Albania), with two more son to come from Kosovo and Macedonia, respectively. Read more