New Michelin Ads: Proof That The Right Execution Changes Everything.
Michelin’s latest advertising campaign, “The Right Tire Changes Everything” has refreshed an ad icon that was fast fading into “Speedy -Alka Seltzer-land.” But thanks to a new advertising campaign by TBWA/Chiat/Day, New York, the lovable white tower of tires, known in the US as The Michelin Tire Man, is back with a vengeance. (more…)