To promote Benjamin Moore’s Ultra Spec® 500 paint, the Martin Agency and director Jason Zada came up with a Halloween stunt and hired some unsuspecting interior painters for the “Scariest Job In The World.” (more…)
To promote the new adaptation of Carrie, an impressive stunt was pulled off in ‘sNice Cafe, an unsuspecting West Village coffee shop. A young woman, feigning a fit over coffee spilled on her keyboard, uses telekentic powers to express her anger, freaking out the folks inside. A fake wall rigged to move a man, spring loaded books and pictures and moving tables seamlessly reacted to the young ladies’ outburst, eliciting fabulously fearful reactions. (more…)
Few historic figures conjure up the macabre as well as the 19th century author, poet and literary critic Edgar Allan Poe. A heavy drinker, Poe was preoccupied with death, decomposition…