To promote Boh brand camomile tea bags, M+C Saatchi, Malaysia created tea bags, packaging and a widget that, like camomile, bring calm to your world. The clever concept has won many awards worldwide including the Clios (Silver), Cannes Lions (Shortlist x 2), One Show (Merit), Communication Arts (2012 Design Annual), AdFest (Finalist x 4), AdStars (Finalist), Malaysian Kancils (Gold x 2, Silver, Bronze, Merit) and the 2012 Communication Arts Design Annual. (more…)