Reebok Bacon: A Tasteful Cross Promotion Cooked Up by Venables Bell & Partners.

Venables Bell & Partners of San Francisco devised a clever consumer engagement initiative to celebrate the 2014 Reebok CrossFit Games that rewarded CrossFit athletes’ love of the Paleo diet* – bacon in particular. Venables Bell & Partners Reebok Bacon is branded bacon in beautiful packaging coupled with a mobile truck full of bacon-laced yummies and the use of social media made for one smokin’ promotion. (more…)

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