The Skol Ice Pack: A Six Pack of Beer In A Portable Block Of Ice Welcomes Russian Tourists to The World Cup.

skol ice pack

The Skol Ice Pack. For Skol Beer, F/Nazca Saatchi & Saatchi of Sao Paulo, Brazil came up with this cool – well, freezing – idea. To package six packs of Skol beer in portable blocks of frozen ice (that don’t freeze the beer) and distribute it to Russian tourists in Cuiabá, one of the hottest capitals of Brazil, to remind the European World Cup fans of their harsh winters back home. Read more