See How They Made The Brady Bunch Snickers Super Bowl Spot (and The Original Episode)

How They Made The Brady Bunch Snickers Super Bowl Spot

BBDO New York has taken a scene from one of the best and most memorable Brady Bunch episodes, replaced characters Marcia with actor Danny Trejo and the always angst-ridden Jan with actor Steve Buscemi to create a hilarious teaser and Snickers commercial to air in the 2015 Super Bowl.
Snickers Danny Trejo as Marcia IIHIH
Snickers Steve Buscemi as Jan IIHIH

Every Brady Bunch fan remembers the “Something Suddenly Came Up” or “Oh, My Nose!” episode (technically named ‘The Subject Was Noses’) in which, right before a big date, Marcia gets hit in the nose by a football and it swells up, causing B.M.O.C. Doug Simpson to break his date with her. (a link to the full episode is shown at the end of this post).

The SNICKERS® – “The Brady Bunch” 30 second version:

The SNICKERS® – “The Brady Bunch” full spot:

The technological transformation done by The Mill was quite a feat, including rebuilding of the sets and casting actors whose mouths moved just like Mrs. Brady (Florence Henderson) and Mr. Brady (Robert Reed) for a seamless effect.

snickers brady bunch 1 IIHIH Snickers Brady Bunch Making of IIHIH Snickers Making of 2 IIHIH Snickers Brady Bunch set IIHIH

See all that went into the creation of the SNICKERS® – “The Brady Bunch” ad:

And you can watch the original Brady Bunch episode that inspired the Snickers Commercial on Hulu or CBD streaming

CREDITS
Client: Snickers
Spot: “Brady Bunch”

Agency: BBDO, New York
Chief Creative Officer, BBDO Worldwide: David Lubars
Chief Creative Officer, BBDO New York: Greg Hahn
Executive Creative Directors: Gianfranco Arena, Peter Kain
Director of Integrated Production: Dave Rolfe
Group Executive Producer: Amy Wertheimer
Executive Music Producer: Melissa Chester
Group Planning Director: Crystal Rix
Planner: Alaina Crystal
Managing Director: Kirsten Flanik
Global Account Director: Susannah Keller
Account Director: Joshua Steinman
Account Manager: Tani Corbacho
Account Executive: Jocelyn Choi

Celebrity Talent, Intellectual Property, Music Rights Acquisition: The Marketing Arm
Entertainment Director: Brad Sheehan

Production Company: O Positive
Director: Jim Jenkins
Executive Producers: Ralph Laucella, Marc Grill
Director of Photography: Trent Opaloch

Editing: Arcade
Producer: Kirsten Thon-Webb
Editor: Geoff Hounsell
Assistant Editor: Healy Snow

Postproduction Company: The Mill
Visual Effects Supervisor: Nick Tanner
Executive Producer: Verity Kneale
Producer: Carl Walters
Senior Compositor: Nathan Kane
Colorist: Fergus McCall

Music House: Q Department
Audio Mix: Tom Jucarone, Sound Lounge
Voiceover Record: Loren Silber, Lime Studios

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