Watchmakers Put On Pink for Breast Cancer Awareness. The Pink Dial Project Watch Auction.

pink dial project watch auction

The Pink Dial Project watch auction to raise funds to fight breast cancer is taking place at the end of this month. A wonderful idea, the online charity event will feature 19 stunning watches (and one piece of art) from the world’s most respected watchmakers, each with a unique design that includes the color pink. All of the watches were designed specifically for the auction with 100 percent of the proceeds donated to the Union of International Cancer Control (UICC).

Pink Dial Project Watch Auction

Bulgari watch (detail) for the Pink Dial Project
Bulgari watch (detail) for the Pink Dial Project

The watch auction is the first in what will be an annual project to raise funds to fight breast cancer. Run by Wei Koh of Revolution and The Rake in partnership with Fratello Watches, Loupe This, Time+Tide and The Eye of Jewelry, every dollar raised will go to The Union for International Cancer Control (UICC), to support their global work.

MB&F watch (detail) for the Pink Dial Project
MB&F watch (detail) for the Pink Dial Project

Each piece has been designed to spotlight the color pink, referencing and paying tribute to the breast cancer awareness movement. Says Wei Koh, Founder of Revolution & The Rake, “We have asked the leaders of our favorite brands to make a single ‘Pink Dial’ prototype watch. We explained that it could be any model in their collection but for us, the more badass the watch, the cooler it would be for it to wear a smoking hot pink dial as a badge of honor to show we are united in this fight against breast cancer.”

luxury watches for auction
watches for auction include those by Panerai, Bulgari, Roger Dupuis, Tag Heuer, Longines, Montblanc and more

The watches range in value, from the Baltic Bicompax stainless steel watch with calf leather band at an estimated $670 USD to the $83,500 USD Roger Dubuis Excalibur Automatic Skeleton self-winding watch in pink gold with textured pink calf leather band with gold double folding buckle.

The Pink Dial Project Watches for Auction:

The week-long auction will feature the following 19 unique timepieces, shown in alphabetical order, and 1 piece of art.


Airain Type 20 Pink Ribbon watch
Airain Type 20 Pink Ribbon Pièce Unique, stainless steel chronograph with blush face and grey suede band, estimate (USD) $3200

Airain Type 20 Pink Ribbon Pièce backside


anOrdain watch for breast cancer
anOrdain Model 3 linen textured face with custom font and pink enamel, solid 925 sterling silver stamped base and bezel, estimate (USD) $5000

anOrdain Model 3


BALL Watch Co. Engineer Hydrocarbon Hope, estimate (USD) $2799
BALL Watch Co. Engineer Hydrocarbon Hope Pink, with 18 micro gas tubes on dial and hands for illumination, estimate (USD) $2799

BALL Watch Engineer Hydrocarbon Hope


Baltic BICOMPAX – Pink Dial
Baltic BICOMPAX – Salmon Dial, manual winding chronograph, estimate (USD) $670


Bamford B347 – Pink
Bamford B347 – Pink, self-winding, carbon fibre case, chronograph with date, estimate (USD) $2950


Bulgari Octo Finissimo – 103641
Bulgari Octo Finissimo in sandblasted black ceramic automatic with pink indicator on the small second counter, estimate (USD) $16,500

Bulgari watch pink dial project


IWC Big Pilot’s Watch 43 Edition Pink
IWC Big Pilot’s Watch 43 Edition Pink, Pink rosé dial with white numerals, 43-millimetre stainless steel case with transparent back, estimate (USD) $9250


Pink Edition watches breast cancer
Jacques Bianchi – JB 200 Pink edition diver’s watch with iconic black face. Super-Luminova indexes that allow for optimal readability in the dark. Water resistant up to 200m, estimate (USD) $1200


Tank Louis Cartier Limited Edition Print, ‘Fuschia’ by Julie Kraulis
Tank Louis Cartier Limited Edition Print, ‘Fuschia’ by Julie Kraulis, estimate (USD) $800


Longines watch for pink dial project
Longines Record Collection – Australian Limited Edition L2.820.0.89.0, automatic self-winding with a full-diamond bezel, white mother-of-pearl dial and a pink alligator strap, estimate (USD) $5150


MB&F M.A.D.1 Pink Dial Project
MB&F M.A.D.1 Pink Dial Project, fully visible automatic inverted winding rotor, lateral time display, visible pink bridge and the time display, estimate (USD) $2000-3000


Montblanc 1858 Geosphere Pink Dial
Montblanc 1858 Geosphere Unique Piece, Fuschia lacquered dial with rhodium-coated and white-colored luminescent hands, markers and numbers, black DLC-coated titanium case, calf leather strap and stainless-steel triple-folding clasp, estimate (USD) $6800


Oris ProPilot X Caliber 115 Pink Dial Project
Oris ProPilot X Caliber 115 Pink Dial Project, 44mm titanium case with a unique pink skeletal dial and titanium bracelet, estimate CHF 7,400


Panerai PAM02021 pièce unique Piccolo Due in Goldtech™ and pink mother-of-pearl dial
Panerai PAM02021 pièce unique, 38mm Piccolo Due case in Goldtech™ with pink mother-of-pearl dial and pink alligator strap, estimate (USD) $15,700


Piaget Limelight Gala for breast cancer auction
Piaget Limelight Gala precious – G0A46582, White mother-of-pearl dial in 18K rose gold case set with 10 brilliant-cut diamonds (approx. 0.90 ct) and 32 pink sapphires (approx. 4.70 cts), estimate (USD) $72,000


Rado Captain Cook High-Tech Ceramic for Pink Dial Project
Rado Captain Cook High-Tech Ceramic Pink Dial Project, water resistant up to 300m, dark grey tinted dial, Rhodium-colored moving-anchor symbol with ruby backplate Pink flange, estimate (USD) $3800

luxury watch auction for breast cancer awareness


Roger Dubuis Excalibur Automatic Skeleton for pink dial project
Roger Dubuis Excalibur Automatic Skeleton DBEX0986, 42m case in pink gold, Pink lacquered flange with transferred texts and minute track. Polished pink gold hour markers, Pink calf leather strap with bark-like structure with pink gold double folding buckle, estimate (USD) $83,500


SINN U50 S Pink Dial watch
SINN U50 S, 41mm in Submarine Steel with TEGIMENT Technology and Black Hard Coating with Pink U50 dial, estimate (USD) $3500


TAG Heuer Aquaracer Professional 300 Pink Dial Project
TAG Heuer Aquaracer Professional 300 Pink Dial Project WBP231H.BA0618, Iridescent pink with wave motif, eight diamond set hour markers and Super-LumiNova markers at 3, 9 and 12, 36mm in stainless steel case, estimate (USD) $4,000 to 8,000


Zenith Chronomaster Revival A3818 “Cover Girl” Unique Piece
Zenith Chronomaster Revival A3818 “Cover Girl” Unique Piece, 37mm self-winding stainless steel case with brushed pink dial, Stainless steel “ladder” bracelet, estimate (USD) $11,00

Bidders must register with Loupe This for an account before bidding.
Wei Koh is expecting bidding to be strong for all lots. He commented, “There will be some watches that I know will be the subject of some frenzied last-minute bidding, but when you’ve been outbid, you’ll get an email or text message from Loupe This to alert you and give you the opportunity to increase your bid. I’d like to thank Eric Ku and Justin Gruenberg for supporting this and for waiving all the fees normally associated with such an online auction.”

The Online Auction start date has been pushed back to October 31st. Register to bid here

all images and information courtesy of Revolution