Watchmakers Put On Pink for Breast Cancer Awareness. The Pink Dial Project Watch Auction.
The Pink Dial Project watch auction to raise funds to fight breast cancer is taking place at the end of this month. A wonderful idea, the online charity event will feature 19 stunning watches (and one piece of art) from the world’s most respected watchmakers, each with a unique design that includes the color pink. All of the watches were designed specifically for the auction with 100 percent of the proceeds donated to the Union of International Cancer Control (UICC).
Pink Dial Project Watch Auction
The watch auction is the first in what will be an annual project to raise funds to fight breast cancer. Run by Wei Koh of Revolution and The Rake in partnership with Fratello Watches, Loupe This, Time+Tide and The Eye of Jewelry, every dollar raised will go to The Union for International Cancer Control (UICC), to support their global work.
Each piece has been designed to spotlight the color pink, referencing and paying tribute to the breast cancer awareness movement. Says Wei Koh, Founder of Revolution & The Rake, “We have asked the leaders of our favorite brands to make a single ‘Pink Dial’ prototype watch. We explained that it could be any model in their collection but for us, the more badass the watch, the cooler it would be for it to wear a smoking hot pink dial as a badge of honor to show we are united in this fight against breast cancer.”
The watches range in value, from the Baltic Bicompax stainless steel watch with calf leather band at an estimated $670 USD to the $83,500 USD Roger Dubuis Excalibur Automatic Skeleton self-winding watch in pink gold with textured pink calf leather band with gold double folding buckle.
The Pink Dial Project Watches for Auction:
The week-long auction will feature the following 19 unique timepieces, shown in alphabetical order, and 1 piece of art.
BALL WATCH COMPANY
MAXIMILIAN BÜSSER (MB&F)
Bidders must register with Loupe This for an account before bidding.
Wei Koh is expecting bidding to be strong for all lots. He commented, “There will be some watches that I know will be the subject of some frenzied last-minute bidding, but when you’ve been outbid, you’ll get an email or text message from Loupe This to alert you and give you the opportunity to increase your bid. I’d like to thank Eric Ku and Justin Gruenberg for supporting this and for waiving all the fees normally associated with such an online auction.”
The Online Auction start date has been pushed back to October 31st. Register to bid here