Perrier® Sparkling Natural Mineral Water today announces the official release of its all-new Street Art limited edition collection. These vibrant packaging designs feature original work by three leading international contemporary and street artists, JonOne, Kobra and Sasu. Each artist has interpreted the classic Perrier brand, drawing inspiration from across the globe and infusing it with their own unique style.
Perrier Street Art Limited Edition Bottles and Cans
Street art has now become one of the most popular contemporary art movements and has provided a platform for a diverse range of creative styles and techniques. With its unconventional brand personality, Perrier has a particular affinity for artists who innovate and challenge the current landscape, making the selected artists an ideal fit for the brand.
“Creativity knows no borders, and Perrier, a stylish and iconic brand, is excited to bring this representation of vibrant urban art from around the world to our customers and fans,” said Priya Shenoy, Perrier Group Marketing Manager. “The vivid packaging designs featuring the work of JonOne, Kobra and Sasu all embody a bold and youthful energy that is core to the spirit of Perrier.”
Each artist has created three custom designs to adorn the iconic Perrier glass bottles, on the go plastic bottles, and, sleek slim cans.
· JonOne a New York native who has lived in Paris since the late 1980’s, revisits the Perrier glass bottle series with colorful abstract designs.
· Sasu, who hails from Tokyo, Japan, brings her elegant and geometric creations to the Perrier PET plastic bottles.
· Kobra,from São Paulo, Brazil, adds dynamic graphics and lively patterns to the range of Perrier slim cans.
As an extension of the Perrier Street Art launch, the brand has commissioned Colossal Media to hand-paint 10 outdoor murals across Manhattan, Brooklyn, Chicago, and Los Angeles. These dynamic murals, original street art in themselves, are set to appear on September 22nd, with one additional art mural to be revealed in December in Miami, just in time for Miami Art Week.
The Perrier Street Art limited edition collection is now available for purchase through most major retailers. The artwork will be featured on the glass bottle’s 750mL, 330mL and 200mL sizes, the recyclable PET bottles in both 1L and .5L sizes, and Perrier’s 250mL slim cans in original, and all-natural flavors including pink grapefruit and lime.