Pantone Continues Their Colorful Collaborations With A GAP Pop Up Store.

Pantone Gap Pop Up Store

Last weekend Gap and Pantone opened up a pop-up shop on 5th Ave in the company’s ‘concept store’ space. The shop is selling t-shirts in a range of Pantone hues.

Pantone Gap Pop Up Store

Pantone recently unveiled its pick for the 2009 color of the year called Mimosa (#14-0848). Pantone describes the color as having seven characteristics, optimistic, hopeful, reassuring, warm, cheerful, radiant, and versatile which they feel are the most relevant to the next twelve months. Gap has issued a Mimosa hued shirt that is only available at the store on 5th.

If Pantone t-shirts sound familiar, yes they have been done before by Uniqlo.

The shop, now thru February 8th will feature a full palette of Gap tees from Gap’s upcoming spring collection in true PANTONE Colors, including a limited-edition tee in Mimosa, Pantone’s color of the year for 2009, available only at the Gap & Pantone T-Shop.

“We wanted to create an explosion of color and bring some warmth and optimism to our customers,” said Patrick Robinson, executive vice president of design for Gap Adult and gapbody. “Mixing Pantone’s vibrant colors with Gap’s signature t-shirts gives everyone an opportunity to find the perfect tee they can mix and match for their own personal style.”

above: Pantone’s “Color Of The Year”Mimosa in The Gap and Pantone T-Shop

Alongside Gap men’s crewneck [$18] and women’s v-neck [$18.50] t-shirts, the shop will feature a display of PANTONE UNIVERSE(TM) items, including a collection of color-themed stationery, office supplies, books and accessories.

above: the womens t-shirt display

above: The Men’s t-shirt display

Pantone, an X-Rite company (NASDAQ: XRIT), is the global authority on color and provides professional color standards for the design industries.

The Mimosa tee is available in limited quantities as a men’s crewneck [$18] and women’s v-neck [$18.50]. Mimosa is also one of the 3,000 colors available in Pantone’s line of superior-quality, eco-friendly paint.

above: The Gap and Pantone T-Shop featuring the Mimosa colored Tee

“We are thrilled to be working with Gap to bring PANTONE Colors to life in such an accessible way,” said Lisa Herbert, executive vice president of Pantone’s fashion, home and consumer division. “We recently selected Mimosa as the 2009 color of the year because yellow, more than any other color, best expresses hope and reassurance. During this time of economic uncertainty and change, we are excited to bring optimism and joy to consumers by offering products in this imaginative color at the Gap & Pantone T-Shop.”

Details about Gap & Pantone T-Shop:
WHEN: Friday, Jan. 9 through Sunday, Feb. 8, 2009
Store Hours: Monday – Saturday: 10:00 a.m. – 9:00 p.m. | Sunday: 11:00 a.m. – 7:00 p.m.
WHERE: 680 Fifth Avenue (between 53rd and 54th Streets), New York

Chic fashion blog, Racked, remains unimpressed (read it here)
special thanks to PSFK and Lint Coat for images and info.