This Is Not A Toy, It’s A Fragrance. Moschino TOY by Jeremy Scott.

not a toy jeremy scott fragrance

Moschino has launched what just may be the world’s cutest perfume. The Moschino Toy by Jeremy Scott, Creative Director for the brand, was inspired by the fashion house’s 1988 fall-winter collection (and a reprised piece for his 2014 RTW Collection), which featured dresses, coats and hats covered in stuffed animals.

above: A piece from Moschino’s 2014 RTW collection

Moschino Toy by Jeremy Scott

moschino not a toy fragrance

Moschino’s founder Franco Moschino is said to have an “unabashed love and iconisation” of teddy bears, shared by Scott himself. The new teddy-bear wears a t-shirt that reads: “This is not a Moschino toy” – as well as a smile.

“I wanted to push the fragrance beyond the realm of what a perfume looks like it, or how it’s packaged. And I think we’ve achieved that.” – Jeremy Scott (shown above at the Harrod’s launch of the fragrance)

Below is the Moschino TOY ad shot by Steven Meisel, styled by Carlyne Cerf De Dudzeele and starring Isabeli Fontana:

The Packaging:

The fragrance contains top notes of mandarin, cardamom and bergamot; heart notes of lavender, violet petals and hawthorn; and base notes of sandalwood, vanilla, mountain tree moss and acacia. The woody base notes are said to be a nod to the bear’s forest home.

Images of the fragrance launch at Harrod’s (courtesy of @AspectsBeautyUK on twitter )

The Moschino TOY fragrance can be found at Harrod’s or purchased from their online store.

Moschino TOY Eau de Toilette
Size: 1.7(fl.oz.) or 50(ml)
Price: $110 (subject to change and availability)
Buy it here

Moschino, Colette and Cosmetics Business