Slated to open on September 4th, after an 18 month renovation, French luxury brand Hermes will re-open the doors of their overhauled store located at 434 N. Rodeo Drive in Beverly Hills.
New Hermes Store
The new, 12,000 square foot Beverly Hills flagship was designed by Paris-based RDAI (Rena Dumas Architecture Interieure), who has designed most, if not all, of the Hermes Boutiques worldwide.
The original Rodeo Drive boutique opened in 1972 and fast became a celebrity favorite. According to the Los Angeles Times, Hermès already had a Hollywood following at that time, having outfitted movie star cowboy Tom Mix’s horse, made Alfred Hitchcock’s swim trunks and created a custom bag, the “Marlene,” for Marlene Dietrich.
To commemorate the grand re-opening, Hermès has created a limited edition collection of special items including two luxe blue calfskin leather basketballs costing $12,900 each, made with the same leather and stitching as their famous Birkin Bag, and swimming pool-inspired silk scarves – both of which fit in with the brand’s theme for 2013: “A Sporting Life.”
“The Sporting Life” theme has generated other unique sport-related items from Hermes such as the silk-covered Boxing Gloves created for the launch of their 2013 Summer Collection event in Palm Beach:
above image courtesy of Palm Beach Post
A $12,900 basketball is too rich for your blood? Well, Hermes also makes a baseball bat in ash wood and gold swift calfskin selling for $1,850.00, a Petanque set in carbon steel and natural hunter cowhide selling for $1,150.00 and their $4650 Bicycle in lacquered stainless steel with frame, handles and saddle in Taurillon Clemence leather, all available at their online store.
You can also view a series of cute short videos here.
