The down jacket. A staple in any winter wardrobe and most certainly the crux of Moncler’s stunning outerwear collections. Wowing just about everyone at Milan’s Fashion Week, Moncler CEO Remo Ruffini presented Moncler Genius, a presentation of eight different projects by eight different fashion designers who used the Moncler down jacket as their starting point for a unique collection. The results? Well, I hate to be cliché, but yes, it’s genius.
Moncler Genius at Milan Fashion Week
A true collaboration of art and fashion, the Moncler Genius Project, which kicked off Fashion Week in Milan, was set up as 8 separate installations viewed by only a few clusters of people at a time. Like visitors at a fashion zoo, the viewers couldn’t snap photos quickly enough.
Moncler Genius engaged audiences with installations designed to show off each of the eight collections: Moncler Pierpaolo Piccioli, Moncler 1952 – curated by Karl Templer, Moncler Grenoble – Sandro Mandrino, Moncler Simone Rocha, Moncler Craig Green, Moncler Noir – Kei Ninomiya, Moncler Noir – Kei Ninomiya, Moncler Fragment – Hiroshi Fujiwara and lastly, Moncler Palm Angels – Francesco Ragazzi.
In the brand’s own words:
“Eight different projects define the unity of Moncler Genius.
Unity comes from focus, as interpretations of the Moncler ethos stem from the product. Each project has the classic Moncler down jacket as the main playground, stands on its own, and all of them unanimously converging on the item. Keeping function at the core and approaching the duvet as an object, unique experiments ensue. The creative soul of each project morphs with the Moncler soul, creating a new identity that is truly authentic. The message is straightforward, the creative content clear. Creativity fuels an ascending movement palpable everywhere. Moncler Genius acknowledges the singularity of the customers and the variety of their tastes, exploring fragmentation as an asset. Each Moncler Genius project is identified with a number:
1 is for pure essence
2 is for pop trademark
3 in for playful flair
4 is for pragmatic femininity
5 is for dress as habitat
6 is for wearable geometry
7 is for subcultural subtleness
8 is for going viral
Numbers do not create a hierarchy, but facets to the whole, the Moncler Genius Building.”
1. Moncler Pierpaolo Piccioli
Pierpaolo Piccioli stripped the classic duvet to the clearest shape, following the idea that purity is reached when form reflects essence. His take on functionality has a couture élan.
2. Moncler 1952 – curated by Karl Templer
Moncler’s trademark classics reinterpreted with pop colors and contrasting enlarged logo. Moncler 1952 is an homage to the brand’s year of birth and defines the natural evolution, of over 65 years of history, based on technical research and creativity.
3. Moncler Grenoble – Sandro Mandrino
A peculiar flair for mix and match at work distinguishes Moncler Grenoble. Prints and fabrics, considered wide of the mark for mountain gear, assume a technical quality while keeping the playful sophistication intact.
“They are like eight pieces of a ghostly building with each holding one of the facets of Moncler. Across the eight collaborations, our world has notably increased, with each designer delivering their own interpretation in a very conceptual, more technical manner, and a refocusing on design,” Sandro Mandrino, designer for Grenoble, Moncler’s dedicated skiwear line of eight seasons, told FashionNetwork.com.
4. Moncler Simone Rocha
Simone Rocha had images of daring Victorian climbers in petticoats in mind. She worked on voluminous silhouettes and deconstructed proportions merging a taste for embellishment with the performance quality of Moncler.
5. Moncler Craig Green
Craig Green conceives items that rewrite the dialogue between clothing and body, dress and habitat. He followed functional considerations, which he subsequently blew into abstraction without sacrificing a stringent need for pragmatism.
6. Moncler Noir – Kei Ninomiya
Kei Ninomiya builds impactful silhouettes with Noir by multiplying modules into wearable geometries. For the first time, he applied his own painstaking craft to duvet, even turning it into knit.
7. Moncler Fragment – Hiroshi Fujiwara
Hiroshi Fujiwara is a cultural fomenter and a pop infiltrator. He has a personal way to subtly tweak items giving them a cult-status spin. He shifted the Moncler duvet to his own parameters.
8. Moncler Palm Angels- Francesco Ragazzi
Moncler duvet reduced to the essence, with an exercise in merchandising translated into a gift shop, playing with slogans and logos to spread the message virally.