It’s a perfect match. Moschino creative Director Jeremy Scott is known for his over-the-top fashions and creative designs for the Italian fashion brand, while Gufram, also of Italy, is known for their fun foam furnishings inspired by Pop art. Put the two together and you get “Moschino Kisses Gufram” a capsule collection of three wild pieces of furniture produced in limited numbers.
Jeremy Scott Furniture for Gufram
The following information and product descriptions are courtesy of Moschino.
At Milan Design Week 2017, Gufram is presenting the irreverent capsule collection of furnishings, implemented in cooperation with the top pop brand in the fashion world, Moschino. Irony, humor, and provocation are elements that constitute the style of these two brands, which have managed to make the radical side of Italian creativity in the fields of design and fashion known worldwide, becoming icons of ground-breaking energy Made in Italy.
Moschino kisses Gufram consists of four new icons: the sensual sofa Zipped Lips!, the Biker Cabinet, and the High Heels Chair and Cabinet / Shelving Unit.
The Zipped Lips! Sofa
The leading product in the capsule collection “Moschino kisses Gufram” is the sensual Zipped Lips!, a special edition of the Bocca designed in 1970 by Studio65, influenced by the inspiration of the creative director of Moschino, Jeremy Scott.
A golden zipper holds together the lips of the sensual sofa, made of flexible polyurethane and overlaid with fiery red fabric, taking on a fetish pop touch that is a characteristic feature of the personal and rebellious mood of the fashion firm. The name of the capsule highlights how the Zipped Lips! – produced in a limited edition of 99 items – is an emblematic representation of this cooperation: a passionate kiss between the two brands.
The Biker Cabinet
The Biker cabinet is a piece of furniture on wheels that revisits the shape of the iconic Moschino Biker bag, faithfully reproducing its studs, zippers, collar, and pockets; its glass shelves can accommodate the greatest variety of objects.
The High Heels Seat and Cabinet / Shelving Unit
The High Heels are two provocative low-cut high-heeled shoes made of black leather with gold-plated heels, hosting respectively an ottoman and three levels of glass shelves: crazy reinterpretations of a seat and a cabinet.
The Moschino Kisses Gufram collection will be launching during Milan Design Week, April 4-9, at the MOSCHINO Flagship store, Via Sant’Andrea 25, Milano, Italy.
images courtesy of Moschino and Jeremy Scott