Greatness Has Arrived In The Form Of The New PlayStation 4 Launch.

greatness awaits sony playstation launch

With the new highly anticipated arrival of Sony’s PlayStation 4 (whose formal launch is less than 24 hours away), gamers everywhere are drooling as they await the PlayStation 4: Launch Edition new sleek console and slew of games.

The New PlayStation 4 Launch

Today’s Event:
As part of the PS4 launch, the Standard High Line in NY has been taken over by PlayStation beginning this morning at 9am, where they lit up the hotel with PS4 game images and icons and are offering some for purchase, demos and more.

The Fabulous Launch Commercial:

A follow-up to the widely popular PlayStation 4 trailer from last June, this wonderful PS4 commercial by BBH New York coincides with the launch of Sony’s “Greatness Awaits” website.

In this one minute ad, two young men role-play battle via scenes from the Elder Scrolls Online, Driveclub and Killzone: Shadow Fall, all to the tune of Lou Reed’s “Perfect Day.”

The song is a wonderful juxtaposition to the battle scenes, and serves as a nice tribute to the recently deceased music legend (full credits at the end of this post).

The Greatness Exchange:

The Greatness Exchange allows players a shot at winning items used in the latest PlayStation commercials amongst other thing:

First there was Bid For Greatness, rewarding the greatest gamers around. But what about everyone else? All you need is one gold trophy to take your shot. Winners randomly selected and verified. Trophies are not lost from your PSN profile.
Introducing Greatness Exchange.

Client: Sony PlayStation 4
Agency: BBH, New York
Chief Creative Officer: John Patroulis
Executive Creative Director: Ari Weiss
Interactive Creative Director: Tim Nolan
Creative Directors: Gerard Caputo, Chris Maiorino
Lead Senior Producer: Jennifer Moore Bell
Senior Producer: Kate Morrison
Head of Integrated Production: Justin Booth-Clibborn
Head of Account Management: Armando Turco
Account Director: Melissa Hill
Account Executive: Jon Moll
Senior Broadcast Business Manager: Sean McGee
Copywriter: Ian Hart
Art Director: Dave Brown
Visual Designer: Rahim Masunu
User Experience Designer: Kelly Bignell
Lead Producer: Martin Mlekicki
Digital Producer: Victoria Fishel
Chief Strategy Officer: Sarah Watson
Strategist: Kendra Salvatore
Strategist: Angela Sun
Head of Comms Planning: Julian Cole
Comms Planner: Ben Zoll

Production Company: MJZ
Director: Matthijs Van Heijningen
Director of Photography: Joost Van Gelder
Executive Producer: Scott Howard
Producer: Donald Taylor
Production Designer: Robin Brown

Production Partner: HAUS
Creative Director: Rasmus Blaesbjerg
Technology Lead: Dino Petrone
Senior Producer: Claudine Nichols
Digital Producer: Tracey McAvoy

Editing: Union Edit
Executive Producer: Caryn Maclean
Senior Producer: Sara Mills
Editor: Jono Griffith
Assistant Editor: Megan Swados

Visual Effects, Finishing: The Mill
Executive Producer: Sean Costelloe
Senior Producers: Charlotte Arnold, Will Mok
Assistant Producer: Juan Handal
Color Producer: Heath Raymond
Shoot Supervisors: Gavin Wellsman, Joji Tsuruga
Colorist: Fergus McCall

Music: Lou Reed
Additional Music Arrangement: Human
Sound Design: Human
Mix: Sound Lounge
Mixer: Tom Jucarone

Buy the PlayStation 4: Launch Edition