Gillette and Procter & Gamble clearly have a good sense of humor in addition to marketing savvy. Their latest micro site for male shaving products and needs is a foray into body shaving fun.
Gillette Manscaping Campaign
Gillette.com has a series of ‘why’ and ‘how to’ videos on their website for men who want to trim or shave their body hair, whether it’s their head, back, chest, head, groin or armpits.
The site is nicely designed, easy to navigate and thoroughly entertaining complete with cheesy music and fun little factoids. Fun and informative, Gillette matches their products with your manscaping needs in an entertaining and engaging way.
The site design features fun video intros to tell you why and animated video demonstrations (embedded in the post) to tell you how.
SHAVING YOUR HEAD
SHAVING YOUR CHEST
SHAVING YOUR BACK
SHAVING YOUR GROIN
SHAVING YOUR PITS
In addition to the grooming section, the site is very developed. Albeit there’s a lot of average work in the entertainment section, some styling videos are quite funny and they have gaming tournaments, young guns promotions and a Gillette tv channel. Another fun interactive device on the site is the Gillette Styler , a ‘try on the look’ section. You can upload a photo to see what you’d look like various facial hair such as a goatee, a chinstrap, sideburns and more:
What if you LIKE hairy men?
Now, for those who like a hairy man, be sure to check out this post all about them including a great new book, Hairy by artist and photographer Robert Greene!
LAST MINUTE UPDATE: it has been brought to my attention by reader Anne Adelson that Philips Norelco also has a microsite with funny manscaping videos, The BODYGROOM MANALOGUES:
Check out the Philips Norelco Bodygroom Manalogues here.