FENDI and Anrealage Wow with Color-Changing Menswear

Italian fashion house Fendi recently debuted their Men’s Fall Winter 2020 collection on the runway, but the ‘wow’ moment was when four photo chromatic looks were altered by UV lights to turn them from white to yellow in front of the crowd.

Fendi and Anrealage Color-Changing Menswear

Out of the complete collection of menswear, only the four ensembles, consisting of matelassé coats, matching gloves, bags and boots, were designed in collaboration with Japanese designer Kunihiko Morinaga of Anrealage.

Each of the four models posed in the middle of an all-white runway, as two banks of UV lights slowly descended around them, changing the outfits’ colors to reveal a white tiger quilting and yellow and white diamond patterns.

banks of UV lights turned the fabric from white to yellow

The process as it unfolded on the runway:

 

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Get a look at the entire Fall Winter 2020 Men’s Collection from Fendi here

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