Conceptual Art Lighting by Holzer, Starck, Flos And Baccarat

Conceptual artist Jenny Holzer, best known for her “truisms”and light projections teamed up with uber designer Philipe Starck, Baccarat Crystal and FLOS lighting to create 2 unique lamps; a floor lamp and a table lamp, comically named HOOO!!! & HAAA!!! The lamps debuted at this past week’s Salone Del Mobile in Milan.

Conceptual Art Lighting

The Floor Lamp HAAA!!!:
starck HAAA!!! floor lamp

starck holzer hooo!!!! table lamp detail

Only 9 editions of the floor lamp will be made and each will cost a hard-to-swallow $110,000.00 USD approximately. The floor lamp is an iteration of Starck’s previous work for Baccarat, the Firelamp, only now it stands 6 feet tall and incorporates an LED display of Jenny Holzers’ Truisms that runs vertically within the Baccarat Crystal stand.

Philippe Starck is shown below with his lamp:
HAAA!!! LampHAAA!!! Lamp

base detail:
HAAA!!! Lamp by philippe starck

Starck’s Firelamp for Baccarat:
Starck's Firelamp for Baccarat

The Table Lamp HOOO!!!:
49 editions of the table lamp will be made. This one costs approx $10,000.00 USD. The design is based upon their classic Eury Dice vase, only now with the incorporated LED light strip displaying Jenny Holzer’s Truisms.

starck holzer baccarat table lamp HOOO!!!

Baccarat’s Eury Dice vase:
Baccarat's Eury Dice vase

Below are some examples of Jenny Holzer’s phrases, known as Truisms, that run within the lamps

“Expiring For Love Is Beautiful But Stupid”
“Decadence Can Be An End In Itself”
“Abuse Of Power Comes As No Surprise”
To see more truisms, go here.

The majority of images in this post are courtesy of Moritz Waldemeyer, who did the custom electronics work for the lamps. He was generous enough to share these wonderful images (and the text is his own commentary) of the impressive invitation from Baccarat and Flos to the inaugural dinner at Salone Del Mobile.

above: The invitation to the launch dinner goes into history as the technically most advanced and most elaborate invitation ever. Each guest was sent a small box containing a mirrored cube. Inside this cube was a tiny LED matrix display that scrolled the text of the invitation including the date and location.

above: Included was also a small tool to switch the cube on and to access the battery, should it need to be changed in the future.

above: At the dinner the guests received the catalogue which had a cut out in which the cube fitted and held in place by 4 invisible magnets.

above: The circuit contained in the cube is the most sophisticated piece of electronic design required by any of our projects so far. It contains about 100 LEDs, a processor, on/off switch and a battery to produce a fully functional text display on a board of 25mm by 25mm in size. To fit all components in an aesthetically pleasing layout required many days of manual optimisation and the first working prototype was soldered by hand to test the design.

Conceptual Art Lighting

special thanks to Domus, DesignWS and Corriere for additional images

Philipe Starck
Jenny Holzer