The Bradley is a tactile timepiece that allows you to not only see what time it is, but to feel what time it is.
Created in collaboration with product designers, engineers, and people with vision loss, The Bradley changes the way people interact with their timepieces. You shouldn’t need to “watch” your wristwatch to tell the time, and that is why they call The Bradley a timepiece (but I’m calling it a “watch”).
Inspired by Bradley Snyder
The Bradley, EONE’s debut product, is named after ex-Naval Officer Bradley Snyder. Early on during ideation, the folks at EONE were introduced to a young man named Brad Snyder. Brad lost his sight completely from an IED explosion while serving in Afghanistan as a bomb defuser. Resolved to continue his active lifestyle, Brad competed in and won two gold and one silver medals in swimming at the 2012 Paralympics in London.
People like Brad have inspired the development of The Bradley. Brad Snyder breaks stereotypes and misconceptions towards blind people by taking his blindness in stride and not letting it stop him from accomplishing extraordinary things.
“I’m going to show people that I’m not going to let this beat me. I’m not going to let blindness build a brick wall around me. I am going to find a way forward.” — brad snyder
Along with many visually impaired users, Brad had supported and provided invaluable feedback through the development of this timepiece.
Having secured far more funding than they were requesting via kickstarter, the watch is now ready for purchase.
The watch is available with a stainless steel mesh band, a silver-blue leather and fabric band, an olive green leather and fabric band or a mustard yellow leather and fabric band.
Product Specifications:
Diameter: 40 mm
Height: 11.5 mm
Material: titanium (front face and side) & stainless steel (back)
Color straps: cotton fabric (front) & leather (back)
Quartz (watch movement): Ronda Quartz (Swiss made)
Water-proof: 50 m
To guarantee the right time — even if pieces are nudged or moved — The Bradley uses magnets and ball bearings. The ball bearing on the watch face represents the minute, and the ball bearing on the side represents the hour. If the ball bearings are pushed out of place, the magnets bring them back into place with a slight shake of the wrist.
They currently ship to USA, Canada, Korea, Hong Kong, Europe and other countries.
Shop for The Bradley online here
Dezeen Watch Store is the only European retailer offering The Bradley for pre-order, and it will be available at a reduced price until its general release on 1 July.
