Chanel Launches Men’s Fragrance With Martin Scorsese Film Starring Gaspard Ulliel

bleu de Chanel launch

Note: we are reprinting this old post from our archives upon learning of the tragic, accidental death of French Actor Gaspard Ulliel. May he rest in Peace.

Originally written on September, 2010:
Director Martin Scorsese directs the hunky French actor Gaspard Ulliel in a new 1 minute ad / short film for the Bleu de Chanel launch, a new men’s fragrance from CHANEL.

Bleu de Chanel Launch

parfum launch

The star of the film, the gorgeous Gaspard Ulliel:
gaspard ulliel for chanelBleu de Chanel launch

The Four “Making Of” Videos:
Day One:

Day Two:

Day Three:

The Press Conference:


Bleu de Chanel as by scorcese

Bleu de Chanel was concocted by the label’s long-time perfumer Jacques Poige and the new fragrance is a cocktail of pink peppers, citrus, sandalwood, ginger, and labdanum aroma.

Designing the bottle:
Bleu de Chanel

Bleu de Chanel launch

Purchase the fragrance and/ or after shave lotion here.

all images, videos and info courtesy of Chanel