BADLAB Grooming Products Are Man-gineered For The Hip Male.

badlab mens grooming products

BADLAB, which is an acronym for Brave and Daring Lab Company, was born in Malaysia and launched worldwide in 2014. BADLAB combines great branding, packaging, attitude and affordable prices for a complete line of men’s grooming products. And don’t forget that father’s Day is right around the corner.

BADLAB Grooming Products

badlab mens grooming products

The product line is the brainchild of men that refer to themselves as the “curators of cool” – Brandon Wong, Business Strategy Group Director, Lum Chong Heng, Commercial Director for Citychemo (a cosmetics and toiletries company) and creative guru Huang Ean Hwa from Merdeka LHS. The three came together to “reset and reframe the whole category of man’s products”. (source)

Targeting the highly coveted demographic of 18-24 year olds who use their mobile devices for watching tv, the brand and its products are marketed online, especially on social media platforms.

badlab logo illustrations
just a few of the product logos

The bronze and black packaging features illustrations of various animals (and a caveman); one for each product. The products are so badass looking that you won’t want to hide them in the medicine cabinet.

The concept, logos, design, brand strategy, package design and advertising were created by Merdeka LHS of Malaysia.

You may not have seen or heard of these products because their website only ships within Malaysia, but now Amazon is selling some of their products here.

Products
BADLAB for HAIR

Caveman Cleaner – 3-in-1 Hair, Face & Body Cleaner
cool package design

Fearless – Soothing Anti-Dandruff Shampoo

Too Cold To Bear – Cooling Shampoo

Like a Boss – Sculpting Hair Clay
men's grooming products

Slick Rick – Styling Hair Water Gel

Dynamo – Water-based hair cream
retail packaging

Supersonik – Water-based Pomade

BADLAB for BODY
badlab line of products

Caveman Cleaner – 3-in-1 Hair, Face & Body Cleaner

Lean, Mean Machine – Body Sculpting Shower Gel

Legally High – Refreshing Body Wash

Full Body Armour – Face + Body 3-in-1 Sunscreen, Moisturizer, Mosquito Repellent

Call To Arms – Anti-Bacterial & Deodorizing Fragrance

Sun Worshipper – Face + Body Repair + Refresh After Sun Cooling Lotion

BADLAB for FACE

Baby-Faced Assassin – Energizing Facial Cleanser

Dirty Deeds – Invigorating Facial Scrub

Battle Repair – Repair & Relief Facial Moisturizer

Caveman Cleaner – 3-in-1 Hair, Face & Body Cleaner
Full Body Armour – Face + Body 3-in-1 Sunscreen, Moisturizer, Mosquito Repellent
Sun Worshipper – Face + Body Repair + Refresh After Sun Cooling Lotion

Don’t forget, Father’s Day is June 18th!

Bad Lab Company

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