BADLAB, which is an acronym for Brave and Daring Lab Company, was born in Malaysia and launched worldwide in 2014. BADLAB combines great branding, packaging, attitude and affordable prices for a complete line of men’s grooming products. And don’t forget that father’s Day is right around the corner.
BADLAB Grooming Products
The product line is the brainchild of men that refer to themselves as the “curators of cool” – Brandon Wong, Business Strategy Group Director, Lum Chong Heng, Commercial Director for Citychemo (a cosmetics and toiletries company) and creative guru Huang Ean Hwa from Merdeka LHS. The three came together to “reset and reframe the whole category of man’s products”. (source)
Targeting the highly coveted demographic of 18-24 year olds who use their mobile devices for watching tv, the brand and its products are marketed online, especially on social media platforms.
The bronze and black packaging features illustrations of various animals (and a caveman); one for each product. The products are so badass looking that you won’t want to hide them in the medicine cabinet.
The concept, logos, design, brand strategy, package design and advertising were created by Merdeka LHS of Malaysia.
You may not have seen or heard of these products because their website only ships within Malaysia, but now Amazon is selling some of their products here.
Products
BADLAB for HAIR
Caveman Cleaner – 3-in-1 Hair, Face & Body Cleaner
Fearless – Soothing Anti-Dandruff Shampoo
Too Cold To Bear – Cooling Shampoo
Like a Boss – Sculpting Hair Clay
Slick Rick – Styling Hair Water Gel
Dynamo – Water-based hair cream
Supersonik – Water-based Pomade
BADLAB for BODY
Caveman Cleaner – 3-in-1 Hair, Face & Body Cleaner
Lean, Mean Machine – Body Sculpting Shower Gel
Legally High – Refreshing Body Wash
Full Body Armour – Face + Body 3-in-1 Sunscreen, Moisturizer, Mosquito Repellent
Call To Arms – Anti-Bacterial & Deodorizing Fragrance
Sun Worshipper – Face + Body Repair + Refresh After Sun Cooling Lotion
BADLAB for FACE
Baby-Faced Assassin – Energizing Facial Cleanser
Dirty Deeds – Invigorating Facial Scrub
Battle Repair – Repair & Relief Facial Moisturizer
Caveman Cleaner – 3-in-1 Hair, Face & Body Cleaner
Full Body Armour – Face + Body 3-in-1 Sunscreen, Moisturizer, Mosquito Repellent
Sun Worshipper – Face + Body Repair + Refresh After Sun Cooling Lotion
Don’t forget, Father’s Day is June 18th!
