Armenian Design Firm Goes Nuts And Wins Gold.

Award-winning Pchak Nut Packaging

Backbone Branding is an independent branding studio located in Yerevan, Armenia with a reputation for award winning identity design and packaging. Their stunning packaging design for Pchak brand harvested nuts and fruits has garnered them a Gold Award from the 2017 Pentawards.

Backbone Branding’s Pchak Packaging

Backbone Branding's Pchak Packaging

Backbone Branding Packaging

Backbone Branding's Pchak Packaging

In their own words, Backbone describes the project which just picked up a gold in the annual Pentawards package design competition as follows: “Pchak is one of those projects where the idea just stroke us and it had to be implemented in reality. While creating Pchak we didn’t want to go far from the original idea by including additional design elements. We used the same approach for naming “Pchak” which is the Armenian equivalent of “tree hollow”. Pure nature now found its place in our urban daily life.

packaging design

pchuck nuts package design


With Pchak’s packaging you can enjoy the harvested nut supplies and dried fruits not only in winter but all year long.”

pchak packaging

nuts and raisins pchak

Armenian package design

Pchak Armenia

award-winning package design for nuts

pchak brand

dried figs

pentaward gold winner 2017

Backbone Branding
Art Director & Designer: Stepan Azaryan
Illustrator: Enok Sargsyan
Service: Packaging
Category: Food

About Backbone Branding:
We are an independent branding studio and creative business partner for clients who are ready for extraordinary solutions. To deliver such solutions we dig deep into a brand’s essence and values, clearly understand them, and then inject them into the design. This is the surest way to move beyond design for design’s sake and give consumers a brand that is both undeniably relevant and incredibly engaging.

Sure, it’s also a process by which we’ve been competing with world’s leading brands and won many respectable awards. But awards aren’t our goal. While they provide proof of our creativity, the appreciation of our works and offer credibility that comes from peer recognition, they are ultimately a means to acquiring ever more difficult challenges. And that is ultimately what get’s us up in the morning: the thrill of working with clients to try and tackle increasingly challenging branding problems that the lead to successful businesses for clients. Intrigued? Why not give us a shout today and see how we can transform your brand and your business.

Backbone Branding

all images courtesy of Behance