In a unique marketing promotion, vacation rental website HomeAway built a temporary apartment complete with comfortable living area, urban greenhouse, and two bedrooms inside France’s Eiffel Tower in only 48 hours. The furnished apartment is hosting four contest winners from four different countries during UEFA EURO 2016, the quadrennial international men’s football championship of Europe.
Apartment Inside The Eiffel Tower
The judges chose the four groups of winners from more than 150,000 entries that answered, “What would you do if the HomeAway Eiffel Tower Apartment was all yours for a night?”
“We had a big idea to create a HomeAway where no one would believe possible, and now the day is here to make the ‘Eiffel Tower All Yours,” said Mariano Dima, Chief Marketing Officer for HomeAway. “We can’t wait to share the apartment that floats 57 meters above Paris with the lucky overnight winners, thousands of soccer fans, tourists, and special guests who are invited to enjoy it as well.”
HomeAway’s guest designer for the temporary apartment, Benoit Leleu, drew inspiration from the Parisian Haussmann style and combined it with modern touches. As well as lots of men’s football trophies and flat screen tvs.
With just two days to turn an empty conference room into a temporary living space, Leleu created a comfortable living area, an urban greenhouse, and two bedrooms all featuring furnishings by Italian design house, Lago.
HomeAway Eiffel Tower Apartment Video Tour:
Watch HomeAway’s Eiffel Tower Apartment be built in 48 hours:
The promotional commercial for the contest:
Each winner gets to bring up to five guests and will enjoy a night filled with quintessential French activities and cuisine. They will spend three additional nights in Paris at a luxurious HomeAway vacation rental.
“Going through the thousands of entries was inspiring and heartwarming,” said Brian Sharples, co-founder and CEO of HomeAway, and one of the nine contest judges. “From clever entries that rhymed, punned, and made us laugh to stories of families reuniting, celebrating, and working to overcome challenges, it was incredibly hard to narrow it down and even harder to choose just four.”
HomeAway, Inc. based in Austin, Texas, is the world’s leader in vacation rentals. HomeAway’s family of brands is the world’s most comprehensive, trusted source for vacation rentals. We help families and friends find the perfect accommodations to enjoy their dream vacations together.
Through HomeAway, owners and property managers offer an extensive selection of vacation homes that provide travelers with memorable experiences and benefits, including more room to relax and added privacy, for less than the cost of traditional hotel accommodations. The company also makes it easy for vacation rental owners and property managers to advertise their properties and manage bookings online.
The HomeAway portfolio includes the leading vacation rental websites HomeAway.com, VRBO.com and VacationRentals.com in the United States; HomeAway.co.uk and OwnersDirect.co.uk in the United Kingdom; HomeAway.de in Germany; Abritel.fr and Homelidays.com in France; HomeAway.es and Toprural.es in Spain; AlugueTemporada.com.br in Brazil; HomeAway.com.au and Stayz in Australia; and Bookabach.co.nz in New Zealand. Asia Pacific short-term rental site, travelmob.com, is also owned by HomeAway.
HomeAway also operates BedandBreakfast.com, the most comprehensive global site for finding bed-and-breakfast properties, providing travelers with another source for unique lodging alternatives to chain hotels. For more information about HomeAway, please visit www.HomeAway.com.