No, he’s not hawking illegal wares at the music festival, the Bittar Bus is the latest form in “pop up” marketing and it’s driving around Saguaro Palm Springs carrying the Brooklyn based jewelry brand’s Coachella-inspired capsule collection.
Alexis Bittar Bus
Alexis Bittar converted a classic vintage Volkswagen Bus (or as some sticklers call it, a VW Camper Van) into a gold-plated jewelry store on wheels.
The special capsule collection features a range of limited-edition bracelets, chokers and earrings developed to be sold exclusively off the Bittar Bus at the music festival with prices ranging from $95 to $295.
There are dramatic hoops and statement cuffs ranging in a variety of sizes and materials (including the brand’s well-known use of Lucite.
So, if you show up to Coachella with naked earlobes or wrists begging for adornment, The Bittar Bus has the necessary assortment for concertgoers to transform, on-site, into Instagram-perfect subjects.
The Bittar Bus will operate from 11:00AM to sundown on April 13th through 15th and again from April 20th through 22nd.
Previously, the Bittar Bus made an appearance at this year’s Art Basel. Following the concert, the Bittar Bus will soon be making other appearances. Follow Alexis Bittar on Instagram to stay in the loop.