I never cry at the Google annual “Year In Search” videos. That is, until this year. 2017 was packed with emotional highs and lows for most everyone. Mother Nature pummeled the globe, Politics made friends pummel each other and Women stood up to RESIST. But much of what people chose to “search” this year was “how to help”. Read more
To celebrate Google’s 19th Birthday, today’s ‘doodle’ is a Google Birthday Surprise Spinner that lets you explore 19 interactive things they’ve previously launched. Read more
Yesterday Google revealed a new logo. The 6th since 1998. Did you notice? Most people will see the new, redesigned Google logo and not even realize they are looking at a new logo. Of course, the fact that it’s now animated in most instances, will be hard to miss. But still, very few will notice – or even care. Read more
Monty the Penguin (an impressive CGI creation) stars with an adorable young boy, Sam, in this surprisingly moving holiday ad and comprehensive marketing effort from UK retailer John Lewis. Read more
Today’s Google Doodle honors what would have been the 120th birthday of French industrial designer Raymond Loewy (1893-1986). The Doodle, a pencil sketch, was inspired by the Pennsylvania Railroad’s S1 steam locomotive he designed as you can clearly see the resemblance to Loewy’s original sketch in the above image. Read more
To mark the release of Android KitKat, the latest operating system from Google, more than 50 million specially branded KitKat bars shaped like the Android mascot, will be available in 19 countries including Australia, Brazil, Germany, India, Japan, Dubai, Russia, the United Kingdom and the United States.
Kit Kat’s own website has been redesigned as a parody of a tech site as part of the promotion:
The press release:
Sep 3, 2013 Google and Nestlé announce Android KitKat
Google has ended months of online speculation about the name of the latest version of its Android mobile operating system by revealing it will be called ‘Android KitKat’, after Nestlé’s popular chocolate and wafer confectionery.
The creators of the world’s most popular mobile platform have teamed up with the world’s biggest food and beverage company to name the next release of the platform ‘Android KitKat’.
Android KitKat 4.4 – The Future of Confectionary video:
Android has been developed by the company’s engineers under sweet-themed names ever since the release of Android Cupcake in 2009 and continuing in alphabetical order until the most recent version, Android Jelly Bean.
above: The Android KitKat statue at Google’s Mountain View campus along with others representing previous operating systems, such as Gingerbread, Jelly Bean, Ice Cream Sandwich and cupcake
The news that the letter ‘K’ will be dedicated to Nestlé’s KitKat will surprise most technology commentators, who had widely thought the latest version would be ‘Android Key Lime Pie’.
“We couldn’t imagine a better name for our Android K release than the tasty chocolate that’s been a favourite among the team since the early days of Android,” said Marc Vanlerberghe, Director of Android Marketing.
STRONG DIGITAL PRESENCE
“We’re excited to announce this partnership with Android, the world’s most popular mobile platform, which will help us to enable even more KitKat fans to enjoy their break,” said Patrice Bula, Nestlé’s Head of Marketing.
above: A small number of Android robot-shaped KitKat bars will also be offered as prizes in addition to the 50 million created.
“KitKat is one of the world’s top ten fast-moving consumer goods brands in social media in terms of fan numbers and engagement,” he continued. “We continue to build on its strong digital presence with interactive, creative branding campaigns.”
To mark the release of Android KitKat, more than 50 million specially branded KitKat bars will be available in 19 countries including Australia, Brazil, Germany, India, Japan, Dubai, Russia, the United Kingdom and the United States.
above: The Android KitKat robot arrives at Nestlé headquarters in Vevey, Switzerland.
The packs will lead consumers to the website android.com/kitkat where they will have the opportunity to win prizes including a limited number of Google Nexus 7 tablets, and credits to spend in Google Play, Google’s online store for apps, games, music, movies, books and more.
CLOSER TO CONSUMERS
Nestlé’s branding partnership with Google is the company’s latest move in its ambition to leverage digital technology and online content to get closer to its consumers to better understand and cater to their preferences.
Earlier this year, Nestlé acquired its first-ever piece of online content property, the Petfinder website in the United States. The online database, which links prospective adopters with adoptable pets, is visited by more than 100 million pet-lovers annually
A longtime fan of Steven Klein’s photography, I’m always impressed by his unusual look of fashion editorials and ads without sacrificing the products he is featuring. Read more
You may have noticed that today’s Google Doodle is in honor of Women’s Day, which frankly, I had no idea existed. So how did this fun Google D0odle come into being?
In the words of the artist, Besty Bauer:
“Creating this Doodle, while lots of fun, was quite a challenge. After all, women make up more than half of the population. How can they be fairly represented in just one illustration? While no attempt is perfect, it took a number of tries to arrive at the final concept that you see on the homepage.
I initially thought it might be fun to simply depict some ladies having fun outside. I then tried to anthropomorphize the Google letters into women from different backgrounds and lifestyle choices. Ultimately, I didn’t feel that any of these fairly represented women as a whole.
The idea for the final illustration came to me while I was doing one of my favorite things — sketching in a coffee shop. When drawing from life, you really observe how each human face is unique. People come in all shapes and sizes!
I realized that I could use a similar concept with the Women’s Day Doodle. Using simple shapes to write “Google” with negative space seemed to be the best way to approach this assignment; I now had far more to work with than simply replacing the 6 letters in “Google”.
I had fun painting this Doodle, and hope that others enjoy it as much as I enjoyed the creative process!
Thanks Betsy! We love it.