Smart Marketing: Wines For Dummies. Actual Wine, Not Books.

Wines for Dummies

By now we all know there are several published Wines For Dummies books. From Italian Wines to Reading Wine Labels, the Wiley brand offers many ways to get to know your vino. But now, they sell actual wines. That’s right, bottles of Wines For Dummies. Not fine wines, mind you, but basic 10$ bottles of Chardonnay, Pinot Grigio, Cabernet Sauvignon and Chianti for the novice. (more…)

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