US Taco Co and Urban Tap Room, A Taco Bell Spin-Off for Foodies.


Launching this summer in Southern California’s Huntington Beach is a new fast food Mexican restaurant with a menu of tacos designed to spotlight chef-designed flavor combinations. Although Taco Bell Chief Executive Greg Creed says U.S. Taco Co and Urban Tap Room is not a Taco Bell spin-off, the new chain is owned by the popular Irvine-based fast-food chain. With a menu designed to appeal to those with a more sophisticated palate than the average Dorito taco-shell craving consumer, the new upscale Mexican fast-food restaurant includes a lineup of 10 tacos and daily chalkboard specials. (more…)

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