The following is from the press release: When candy makers at Jelly Belly Candy Company set out to create the world’s first beer flavored jelly bean, the question wasn’t how; it was what. Ale or Lager? Stout? Lambic? Pilsner? In the end, the company opted to pay homage to its German ancestry with a Hefeweizen-inspired ale flavor, and Draft Beer Jelly Belly® jelly beans took shape. Read more →
This week the LEGO Group announced a new partnership with Twentieth Century Fox Consumer Products to produce a construction set and licensed LEGO® minifigs inspired by the iconic television series, THE SIMPSONS. Read more →
I know this 2 minute film first ran about 6 months ago, but I can’t watch it enough. It’s more of an art installation than a TV commercial and I just love it, am just fascinated by it and wish I’d been there the day it was shot. If you don’t watch sports, you may not have seen it and if you have seen it, watch it again. (A ‘Making Of’ video is shown at the end of the post).
The staged installation features a human chain of athletes dressed to look like Paul, each representing a freeze-framed position along the trajectory of one of his notorious journeys down the court. The live installation and shoot took place on the basketball courts of Venice beach on Saturday, September 29th, 2012.
The incredible production featured over 40 performers and a bevy of props ranging from an overturned fruit cart to a flipped bicycle hanging in mid-air to showcase the nimble moves of NBA superstar Chris Paul.
Actors were carefully positioned throughout the installation, several seemingly hanging in mid-air though raised on plexiglass footholds, to demonstrate Chris Paul’s dynamic moves on the court. While mimicking Paul’s moves, the performers gracefully crash through boxes, intercept a woman and the dog she’s walking on a leash, cross through a cartoonist mid-caricature and upturn a fruit cart hanging throughout the performance space as if frozen in a series of ‘bullet time’ moments. The entire installation was captured on camera, directed by Nilsson to be edited as a short film showcasing all aspects of the production.
This video, shot in LA by production company Biscuit Dreamworks, is incredible, especially considering that the director did it all in one take.
The making of/behind the scenes video:
Full Credits Agency: Wieden + Kennedy Client: Jordan CP3.VI Director: Andreas Nilsson Prod. Co.: Biscuit Filmworks Creative Director: Andy Ferguson Creative Director: Brandon Mugar Copywriter: Alexander Barrett Art Director: Jed Heuer Business Affairs Director: Sara Jagielski Business Affairs Manager: Angel Cielo EP: Dan Blaney Brand Strategist: Ben Alter ECD: Ian Reichenthal ECD: Scott Vitrone Head of Content Production: Lora Schulson Production Company: Biscuit Filmworks Director: Andreas Nilsson EP: Colleen O’Donnell Line Producer: Pete Vitale Director of Photography: Crille Forsberg Production Designer: Brock Houghton Wardrobe Stylist: Shirley Kurata Managing Director: Shawn Lacy Production Company: Show Cobra EP: Kate Susman Editorial Company: Show Cobra Editor: Dom Whitworth Post Producer: Charlie Clark Post Executive Producer: Kate Susman Music and Sound Artist: Mike Snow Producer: Pontus Winnberg