The best and most powerful ads tap into a reality to which people can relate. Minneapolis based ad agency Carmichael Lynch’s debut creative for the Tempur-Pedic brand, “You Are How You Sleep” commercial, does just that.
A lousy mattress leading to a poor night’s sleep may not be a genius insight, but it doesn’t have to be when executed this well. Those who require solid slumber to be their best will certainly notice themselves in the big grumpy Mama bear when deprived of shut-eye.
The likeable and memorable television commercial has been cut as a :60 and a :30 (both are shown further down in this post).
Great casting of and performances by the twin actresses along with adept direction and excellent editing make the spot both poignant and funny simultaneously. Full credits are at the end of the post.
The 60 second cut:
The 30 second cut:
Full Credits Agency: Carmichael Lynch CCO: Dave Damman Client: Tempur-Pedic ECD: Marty Senn Art Director: Brad Harrison Art Director: Doug Pedersen Director of Integrated Production: Joe Grundhoefer Producer: Jon Mielke Prod. Co.: The Directors Bureau Director: Mike Mills DOP: Kasper Tuxen EP: Lisa Margulis Line Producer: Youree Henley Editing: Rock Paper Scissors Editor: Grant Surmi Producer: Joanna Hall Producer: Marguerite Olivelle Composer: Roger Neill Sound Design: BWN Music and Sound Sound Design: Carl White
Jill Greenberg’s amazing animal portraits are so expressive, I simply had to share a few of her enormous series with you. I say ‘enormous’ because she literally has over 80 portraits of monkeys to her credit, 40 portraits of bears (Ursine) and tons of dog portraits. I wish I could have shared them all with you, but it’d take about an hour to download. So, instead, I’ve chosen a few of my favorites from her prolific series of work.
As you will see below, she gets more personality from the faces of animals than most photographers do from people.
Dogs: .. and this beautiful one is Jill’s own dog, Scooter:
If you love these shots as much as I do, you’ll be happy to know that she has publications of both the Monkeys (available on Amazon) and The Bears (Ursine) available directly from the Clampart gallery which sells several of her stunning prints from the Ursine series as well.
Jill and friend:
How does she do it? Well, here you can read an interview with the photographer about her animal portraits by Rosecrans Baldwin for The Morning News
Jill is a hugely successful photographer who uses digital manipulation, illustration and more in her craft. She has shot a lot for the entertainment industry, fashion, celebrity portraits and more. She has won many industry awards and continues to expand her portfolio. Visit her website here.
Above: just some of Jill’s work
Greenberg was born in 1967 in Montreal, Canada. She graduated in 1989 from the Rhode Island School of Design and moved to New York City, where she was based until 2000. She now lives in Los Angeles with her family.