How Paul Rand Changed American Design

how paul rand changed design

For a long time, and still now in certain circles, Graphic Design wasn’t considered ‘art.’ Corporate ID, logos, book covers, brochures, branding and the like were looked upon as a trade rather than an aesthetic talent. Rarely did one admire, let alone frame a brochure cover, an advertisement or other form of Corporate Identity. Designer Paul Rand changed all that. And now there’s an exhibit to prove it. (more…)

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Judging Some Big Brand Logo Redesigns

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I caught an interesting article by Fortune magazine contributors Blake Ellis and Josh Glasser the other day in which they asked Bill Gardner, principal of Gardner Design, Howard Belk, co-president and chief creative officer of brand strategy firm Siegel Gale and Brendán Murphy, senior partner at Lippinott, a brand management firm, to judge some of the most dramatic logo transformations for some well known brands. (more…)

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