Kyle Cooper’s Opening Titles for FEUD: An Homage To Saul Bass & Paul Rand

As I watched the premiere of Fox’s FEUD, the story of the rivalry between Joan Crawford and Bette Davis, I was blown away by the beautiful opening title sequence. The animated sequence was clearly a nod to Saul Bass, the most reputed title designer of our time. But it was also inspired by another design legend, Paul Rand. Read more

How Paul Rand Changed American Design

how paul rand changed design

For a long time, and still now in certain circles, Graphic Design wasn’t considered ‘art.’ Corporate ID, logos, book covers, brochures, branding and the like were looked upon as a trade rather than an aesthetic talent. Rarely did one admire, let alone frame a brochure cover, an advertisement or other form of Corporate Identity. Designer Paul Rand changed all that. And now there’s an exhibit to prove it. Read more

Judging Some Big Brand Logo Redesigns

logo redesigns hero-IIHIH

I caught an interesting article by Fortune magazine contributors Blake Ellis and Josh Glasser the other day in which they asked Bill Gardner, principal of Gardner Design, Howard Belk, co-president and chief creative officer of brand strategy firm Siegel Gale and Brendán Murphy, senior partner at Lippinott, a brand management firm, to judge some of the most dramatic logo transformations for some well known brands. Read more