Sony Bottles Their Waterproof MP3 Players And Sells Them Via Vending Machine.


DraftFCB of Auckland has created a marketing first – The Bottled Walkman. To illustrate the waterproof properties of Sony’s W Series MP3 player, they cleverly packaged the device in bottles full of water and then hijacked a vending machine in a gym and transformed it into a product display, distribution channel, and talk piece. Read more