Pushing Peeps. A New Peeps Store, Easter Peeps Contests, & New Peeps Products.

marketing peeps products

More Peepular than ever.
Those colorful sugar-coated marshmallow Easter treats shaped like bunnies and chicks continue to expand their cult-like popularity. More colors, chocolate dipped, bite-sized and sugar-free versions are now available. In response to the public Peep demand, Just Born has been marketing Peeps products like crazy. They opened their first Peeps & Company store and have launched a new dedicated e-commerce Peeps site. Read more

Peeps As Pop Culture: The Peep Show II Winners and More

peeps as pop culture
Above: Janet Galore’s Jesus of Peeps, 2007

The Washington Post‘s Sunday Source recently held their second Annual Peep Show contest (Peep Show II), asking for submissions of Peep® Dioramas. Last year’s contest inspired over 350 entries. This year, they received over 800! Read more