Sainsbury’s Uses ‘The Christmas Truce’ To Sell Emotion & Chocolate This Holiday.

Sainsbury's Christmas ad

Blog and website headlines are screaming “This is the Christmas Ad to beat this year.” and ‘Sainsbury’s Outdoes John Lewis’ Monty The Penguin.” when referring to this emotional – and controversial – three and a half minute holiday ad for the grocery store chain. (more…)

Continue ReadingSainsbury’s Uses ‘The Christmas Truce’ To Sell Emotion & Chocolate This Holiday.