Erwin Olaf: Elevating Retail Photography To Art Worth Collecting.

erwin olaf
Above: The Egg vase by Moooi, shot by Erwin olaf

As an advertising art director, one mentally creates lists of ‘blue sky’ directors and photographers with whom they wish to work. Erwin Olaf is one of the photographers whose work I’ve admired for a long time and, along with Eugenio Recuenco, tops my list as the most lust-worthy photographers. Read more