A New Spot For Europe’s Revolutionarily Designed Ford B-MAX Dives Head-First Into Demonstration Land.

Ford B-MAX Life Is An Open Door

Using demonstrations to sell an automobile is nothing new. Largely pioneered by ad agency Team One for the Lexus brand in the late 80s and early 90s, we have since seen maybe hundreds of on-stage and in-situ demonstrations from various car manufacturers – most of them forgettable. Read more