A-Z of Dance Video Promotes A New Hybrid Denim from Diesel.

a-z of dance hero alt IIHIH

To demonstrate the flexibility of Diesel brand’s new Jogg jeans, director Jacob Sutton captured some of the world’s hottest dancers on the streets and rooftops of Los Angeles wearing the Jogg Jeans and cut-offs made of Diesel’s new hybrid denim: a combination of denim, jersey and 360° stretch. Read more

A New Spot For Europe’s Revolutionarily Designed Ford B-MAX Dives Head-First Into Demonstration Land.

Ford B-MAX Life Is An Open Door

Using demonstrations to sell an automobile is nothing new. Largely pioneered by ad agency Team One for the Lexus brand in the late 80s and early 90s, we have since seen maybe hundreds of on-stage and in-situ demonstrations from various car manufacturers – most of them forgettable. Read more