This Year’s Immersive Christmas Tree at Claridge’s and The Seven Before It

Claridge's Christmas Tree Designs 2009-2016

The posh Mayfair hotel Claridge’s has unveiled its 2016 Christmas Tree, an annual tradition. Designed by Apple Chief Design Officer Sir Jony Ive and Industrial Designer Marc Newson, two of the world’s most respected and influential designers, this year’s was more than just a decorated tree, it was – in industry parlance – an ‘immersive’ experience. Read more