Alex Chinnick IQOS World Revealed at Milan Design Week

British artist Alex Chinnick, known for his surreal public sculptures that combine art, architecture and theatre, has teamed up with tobacco brand Philip Morris to create this conceptual IQOS (I quit original smoking) project for Milan’s Design Week. The architectural illusion dominates the courtyard at Spazio Quattrocento with a building that appears to have a giant zipper, unfastened, to expose a corner of the facade. Read more