Like many celebrities before him, Post Malone is now in the liquor business. Today he is launching a French rosé called Maison No. 9, a light, high-quality, accessible rosé from Provence, France.
Post Malone Maison No.9
Maison No. 9 was born from an idea to bring together a best-in-class winery with the Grammy-winning, multi-Platinum recording artist’s love of the Mediterranean lifestyle and apparent affinity for rosé. Post and his partners – friends James Morrissey of Global Brand Equities, and Dre London, music manager and Founder of London Entertainment- teamed up with winemaker Alexis Cornu, winner of fifteen gold medals and seven 90+ point rosé wines to come up with the product.
The three founders spent much of 2019 – in-between Post’s sold-out tour dates – traveling frequently to the winery. They tried many grape varietals and sampled over fifty blends until they developed a new blend of premium rosé that they were happy with.
Maison No. 9 is a 2019 Méditerranée IGP, 45% Grenache Noir, 25% Cinsault, 15% Syrah, and 15% Merlot, easily identifiable by its soft, light “Provencal Pink” color that shines through the sleek, slender, sustainable all-glass packaging. Intense and inviting aromas of freshly picked fruit, such as ripe pineapple, pear and strawberry, meet hints of sweet French desserts once uncorked. The clean, dry, crisp finish is balanced and round with a texture that is mouthwatering and savory, perfect for drinking on its own or with a variety of dishes.
The name was inspired by Post’s favorite tarot card, the Nine of Swords, and represents overcoming the daily challenges we all face.
The Bottle Design
The wine lives in a taller, sleeker extra flint bottle featuring an elongated neck, designed for an easy holding experience while socializing and with a glass in the other hand.
Post had an instant vision to create a solid glass custom cut top for the bottle. Look closely and you’ll see it has “battlements” or “crenellations” inspired by a medieval castle near the vineyard. (see other cool bottle designs here)
Following months of intensive prototypes, a fully sustainable glass closure with the signature No. 9 was created to encourage re-use of the bottle.
Maison No. 9 will be available for purchase online and in stores nationwide in June, exclusively distributed by E. & J. Gallo Winery. A special pre-sale of the bottle, in addition to Maison No. 9 limited edition merchandise, is available here at their site.
Photos in this post by @greg_reego