Designing A Typeface Made of Real Plants For A Vegetable Margarine.

Typeface Design of Real Plants

The relaunch of the Deli Reform brand focuses on the high quality of their vegetable margarine, its natural ingredients and its positive effect on a healthy diet. and utilizes a typeface design of real plants.

Typeface Design of Real Plants

The Deli Font is a typeface design of real plants, specially made by Dusseldorf agency and coincidentally named “Butter.” Created for a headline-based ad campaign for the butter brand, it demonstrates purity and simplicity by using typography based on real plants. Every single letter was made from a photograph of real plants.

Typeface Design of Real Plants

For later communications, they expanded the typeface to offer everything else needed for a complete font:
deli font alphabet by butter IIHIH

More examples of the font in use as headlines for print ads

Typeface Design of Real Plants
Headline translation: Do something good for yourself.
Typeface Design of Real Plants
Headline translation: Deli Reform makes freshbread even fresher.
deli reforn delights your mouth IIHIH
Headline translation: Deli reform delights your mouth.

The Deli Font [Typeface]
Credits
client: Walter Rau Lebensmittelwerke GmbH, Hilter
design: BUTTER. GmbH, Düsseldorf
chief creative officer: Frank Stauss
creative direction: Patrick Hampel
photography: Jochen Arndt
styling: Nici Theuerkauf
account management: Sabine Bülow
production: Kathrin Wilde