These colorful pictogram posters were designed to accompany “Lingua Digitalis”, the third book in the worldwide published Lingua series, which exemplify global wordless understanding. These and all three books were developed by Mutabor Design of Hamburg.
Pictogram Poster Series Promotes Lingua Digitalis Books
Along with a website and an app, these were designed for book retailers and selected points of interest to promote the extensive compendium of globally understood, pictogram-based language. The posters feature typical country-specific clichés in the form of playfully assembled icons that come across as likeable pictogram faces, issuing onlookers with a tongue-in-cheek invitation to express themselves in cultures and languages that are basically foreign to them by using pictograms. The designs show typical country-specific products – a beer jug for Germany, a wine glass for France or an espresso cup for Italy – that are enhanced with poignantly illustrative details that make the respective country and the specific characteristics of the people living there become globally understandable without and beyond words.
The Pictogram Faces Poster Series recently received the Red Dot Design Grand Prix award.
The limited poster series (all seven) are available for purchase here
In the Lingua Digitalis books, Mutabor demonstrates how to develop effective logos and icons for our digital age including applications for the iPad, apps, and interface design. The book presents over one thousand pieces of work, some of which are published here for the first time. Through these examples, Mutabor explains how designers can unlock even the most complex or abstract logo design assignments across various platforms.
Lingua Digitalis is a practical reference tool that is specifically intended to assist designers in their daily work. On the basis of the broad scope of featured examples this internationally recognized design company reveals its proven approaches and methods for creating digital logos.
As an accompaniment to the book, the free “Lingua Digitalis” app was released offering a number of playful functions, as well as workshops with interactive lessons and hundreds of royalty-free pictograms. Here, users can learn the icon design trade from the basics up to the advanced tricks of the profession.
client: Die Gestalten Verlag GmbH & Co. KG, Berlin
design: Mutabor Design GmbH, Hamburg
creative direction: Axel Domke
art direction: Steffen Granz
graphic design: Stefan Mückner
project management: Birte Schumacher
final artwork: Susanne Weber