The World’s First Interactive Print Ad (For The Moto X) Breaks In This Month’s WIRED magazine.

The World's First Interactive Print Ad

To drive home the ‘customization’ concept behind Motorola’s Moto X Mobile phone, Digitas, with some help from T+Ink Technology, has created the very first interactive print ad.

Select copies (only 150,000 distributed in Chicago and New York) of the January edition of WIRED magazine will feature a print ad that allows you to begin designing your own Moto X phone by simply pressing on colored buttons to change the color of the back of the smartphone’s case.

This animated gif (courtesy of FastCoCreate) gives you a peek at the technology:

Then the viewer is directed to a site where they can complete the customization process and order the smartphone, if they so desire.