Helga Stentzel’s Clothesline Animals combine cleverness with visual appeal to result in charming images she sells as fine art prints in various sizes.
Helga Stentzel Clothesline Animals
An artist/photographer whose genre she calls “household surrealism”, the Siberian-born Stentzel has collaborated with many respectable and well-known brands including Amazon and Honda. Although she works in various media and has a large repertoire, her clothesline animals appealed to us instantly. By hanging socks, undies and more on a simple clothesline she assembles and folds them artfully to resemble animals. Some are shot in real locations while others are digitally placed in environments in charming compositions with appealing color palettes.
Her images posted on Instagram caught the eye of many, one of which was Hogar Verde, a bio-friendly laundry products brand in Ecuador. For them she she first created the adorable apparel illusions for a print ad campaign which also drew attention to the scarcity of the endangered animals shown within.
As seen in the print ads for which they were created:
Learn more about the endangered species in the print ads for from Ecuadorian brand Hogar Verde here
To me, household surrealism is about finding magic in the mundane, seeing beauty in imperfections, and connecting to our reality in a new way. I love noticing playful similarities – be it a sweater on a clothing line looking like a horse or a slice of bread resembling a dog’s head. It’s only the starting point though. From this moment onward the stories and visuals start buzzing in my head: What will this horse look like? What’s her name and character? Does she like racing with other horses? – the list goes on and on!- Helga
Follow her on Intagram @helga.stentzel