Married celebs Mila and Ashton Kutcher have launched a Willamette Valley Oregon Pinot Noir with an interactive label as a “Quarantine” Wine, 100% of whose profits will go to various relief funds to provide medical equipment, the buying and delivery of ventilators, safe access to food and cash grants for families in need during this Coronavirus Pandemic.
Ashton and Mila Quarantine Wine
A handful of weeks ago Nocking Point co-founder Andrew Harding got a call from his friend Ashton. Mila had an idea to create a QUARANTINE-themed wine that could be used to raise proceeds for multiple COVID-19 response efforts that she, Ashton, and several friends were putting their efforts into.
The NP team obviously loved the idea and instantly sprang into action on sourcing the best available blends possible and dug right into bringing the Kutcher’s label design and creative vision to life. One virtual blind wine tasting session over Facetime with Jen, Drew, Mila, and Ashton plus a handful of design concepts later, and their “QUARANTINE” wine idea was set to become a reality. The front label of this wine is meant to be written on by YOU.
100% of the profits from this wine go to the charities listed below who are all doing critical and incredible work during these unprecedented times. The Kutchers hope that you enjoy this wine as much as they do and they can’t thank you enough for your support!
MAKE AN IMPACT:
In addition to the profits from your purchase going to the great causes listed below, you can take action by spreading the word and getting even more people involved. Crack open a bottle of this wine, enjoy a virtual happy hour with a friend or loved one, and write (or draw!) who you’re toasting to from the comfort of your own home. Snap a pic and post it using #QUARANTINEWINE, #PPE, and #SOCIALDISTANCING to spread the word about this awesome wine and fundraising cause!
PROFITS FROM THE SALE OF THIS WINE WILL PROUDLY GO TO:
1) GiveDirectly— giving cash grants directly to families on SNAP in areas highest hit by COVID-19
2) Direct Relief — providing medical equipment / PPE to frontline workers and EMS workers
3) Frontline Responders Fund — Buying and delivering PPE and ventilators to medical facilities
4) America’s Food Fund — Collaboration between Feeding America and World Central Kitchen, ensuring reliable and safe access to food in the US
VINTAGE & BLEND: 2018 • 100% Pinot Noir
APPELLATION: Willamette Valley, Oregon
CONSULTING WINEMAKERS: The Kutcher Family
LEAD WINEMAKER: Sarah Cabot
SHIP DATE: Early May, 2020
AVAILABILITY 7 PRICE: Minimum 2 bottles for $50
The Kutchers shout out very special thanks to Sarah Cabot and the Battle Creek Vineyards team for their quick work on helping them pull this incredible Pinot Noir together on late notice. Another huge thank you goes out to Stephan at Trysk Print Solutions in Seattle for putting them at the top of his schedule and making this happen under such a quick turnaround!
Finally, thank you to the Kutchers for coming up with this fantastic idea and making a giant impact by helping causes in need that continue to make the world a better place.
Shop the Quarantine Wine here
all images and information courtesy of Ashton Kutcher and Official Quarantine Wine