Move over Michael Jordan. Your name is not the only one that makes an athletic shoe sell out in minutes. Kanye West is hot on your heels. His Yeezy Boost 350 for Adidas sold out in 12 minutes in the United States and within under an hour in Canada and Europe.
Kanye Yeezy Boost 350 for Adidas
The YEEZY Boost 350 is Kanye West’s second model developed with adidas Originals. The adidas Yeezy Boost 350 low “Grey” release date was June 27th, and retailed for $200. The limited-edition sneaker is exquisitely designed featuring beautiful yet simple materials. The forward combination of Primeknit, premium leathers, and full length BOOST™ midsole into a moccasin style construction transcends current sneaker trends.
Adidas announced the official release of the sneaker on Saturday, June 27 and 12 minutes later announced that the sneakers had sold out online.
The sneaker was first unveiled at the Yeezy Season 1 presentation at NYFW in February. The company released the highly coveted Yeezy Boost 750 following the presentation, and it sold out just as quickly.
It was restocked two weeks later but there is no guarantee that the Yeezy Boost 350 will get the same treatment.
Didn’t buy a pair of the $200 sneakers within the 12 minutes? You can try your luck on eBay, but expect prices to be 10 to 50 times the original.
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As an extra bonus check out how Xhibition, a store in Cleveland promoted the launch. Filmed and edited by Richie Clayton and set to Kanye’s My Beautiful Dark Twisted Fantasy: